Advertising (ebook Gr: 5 to A)

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Advertising
Publisher: Rainbow Horizons Publishing
42 pages
Grades: 5 to Adult
Regular Price: $24.00 eBook Price: $15.99


UNIT OVERVIEW:

This unit is divided into two parts.

PART I - JUST THE FACTS

This section of the unit uses overhead notes to provide students with a base of information for later assignments. Student tasksheets provide simple and fun assignments which follow with notes. The six main lesson topics are:

  1. Why Advertise?
  2. The Advertising Industry (Big Business, Television and Radio)
  3. The Advertising Industry (Newspapers, magazines, and market research)
  4. Advertising Techniques
  5. Stereotyping and Advertising
  6. Review

ASSIGNMENTS

  • Product Recognition (Tasksheet)
  • T.V. Log - Funniest Home Videos (Tasksheet)
  • Product Survey (Tasksheet)
  • Advertisement Scavenger Hunt
  • Stereotypes - Quiz / Yabba Dabba Don't (Tasksheet)
  • Review Questions, Crossword Puzzle and Wordsheet

PART II - GROUP PROJECT

This section of the unit allows students to form groups and choose assignments related to advertising that interest them. This unit uses a contract format.

Each group must select assignments from the outline that add up to 70 marks and fill out a contract to perform these assignments. The groups of 2 or 3 students, must then consult with the teacher before beginning the assignments to outline their ideas and designs. Students can be encouraged to "negotitate" any other assignments they might choose to do instead of assignments outlined in the handout.

SEE SAMPLE


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